Italian Wax

Are you also caught by the latest trend of high gloss finishes? Well, we are! Pure & Original developed a high quality, natural, clear wax. It's called Italian Wax. The wax on its self is matte, but if polished you can achieve a silky or even a high gloss finish.

Italian Wax is an excellent product to apply on Marrakech Walls. It deepens the colour and shades. After polishing it provides a shiny effect and the wax is water repellent after two layers, which makes it suitable for wet rooms.

  • polishable to a high gloss

  • water-repellent

  • VOC free

  • natural product

  • easy to clean

  • easy to apply

Applicable to:

  • untreated wood

  • mineral surfaces such as porous natural stone

  • lime paint

  • chalk based paint

  • Marrakech walls

  • plaster

  • cement and concrete surfaces

Pure & Original paints

Pure & Original Paints is an independent brand and 

is produced in a renowned and family owned factory, proudly producing paints to the highest, professional and environmentally friendly standard for more than 50 years. Products are developed with experience and care, followed by thorough testing before being offered to the customer.

Bespoke service:
The Pure & Original paints are tinted and mixed to colour in North America using 100% Pure & Original natural pigments. Paint can also be tinted to RAL colours and others!


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If you are a professional painter, designer or architect, please contact us directly for information about our products, trade program or to place a commercial order. Our team is ready to assist you.


For information about  our Qualified Painters Program, please contact:

If you are seeking an installer to apply your P&O paint, please visit this link: Qualified P&O Painters.

Pure & Original Canada Dealers/Installers

To find a local dealer or installer please contact us

or go to the dealer's page.




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For questions about your order or information about Pure & Original paint in Canada, please email us at

Phone: 1888 292 1396

Hours: Monday - Friday 8:30 am - 5:00 pm EST


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