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Pure & Original, Licetto a matte yet washable paint

Licetto washable matte paint

A washable matte interior paint that stays matte from kitchen to bathroom and beyond

Do you dream of a powdery matte wall but worry about the scratches and stains? Licetto is a washable interior matte paint that gives you the confidence to go matte in any room, even the humid rooms. Be it in your home kitchen or any commercial space, Licetto is a durable, eco-friendly matte paint solution.

Key benefits of Licetto include:

  • A truly durable matte finish.
  • Over 200 naturally pigmented colours.
  • Dirt, moisture, scratch, scuff and stain resistance.
  • Water-repellent and washable after two weeks of paint setting in.
  • No solvents and VOC-free paint.
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Colour accuracy:

Licetto paint color is similar to the color on the colour card. The paint will be fully set and washable after 14 days of setting.

​Samples recommended:

Digital screens are not a reliable source for colour selection. It’s best to order our hand-painted colour card.

250 ml sample pots in the Classico matte finish are available in our online store. Select your colour and sample size to test for a more accurate colour representation of your surface and light conditions.

Surface preparation:

Please consult the technical sheet for the best recommendations for preparation. Like with any paint application, the substrate must be clean and free of dust, grease, old wax coats, and silicones.

How to apply Licetto matte paint

How to apply Licetto matte paint

Frequently Asked Questions about Licetto

Visit our FAQ page for more information.

  • What is matte paint and why is Licetto better?

    Unlike glossy or satin finishes, matte paint has a velvety soft, flat surface that doesn’t reflect light and hides imperfections like brushstrokes. While Licetto provides this same luxurious matte paint finish, it is uniquely known for its high washability and resistance to dirt, moisture, stains, and scratches. Licetto wall paint is ideal for various spaces, including humid environments like kitchens and bathrooms. With zero VOCs and solvent-free composition, Licetto is an eco-friendly choice for interior design projects.

  • Is matte paint washable?

    Matte paint is generally washable, but it varies by brand. Licetto, for example, is renowned for its washable properties, making it suitable for areas prone to dirt, moisture, or stains. Always refer to the product’s technical specifications, care guidelines, and recommended cleaning methods to ensure the best results and to maintain the integrity of the matte finish. Licetto is unlike other matte finishes, not prone to shiny spots after rubbing.

  • How do you clean matte paint walls?

    While matte paint is harder to clean than glossy paint, Licetto is a washable matte paint. To clean your matte paint walls, use a mild detergent mixed with water and a sponge or cloth. Do not use aggressive bleaching agents. Remove tough stains like wine or grease immediately using a slightly damp cloth and our recommended Pure & Original Super Cleaner diluted with water (1:20 ratio).

  • Is Licetto matte paint an eco-friendly paint?

    Licetto matte paint is considered eco-friendly. It is a water-based, solvent-free formula with zero VOCs (Volatile Organic Compounds), contributing to a healthier indoor environment.

  • Can you use matte paint in bathrooms and kitchens?

    Generally, most matte paints should not be used in humid environments like kitchens and bathrooms. Moisture can damage paint, penetrate the drywall, and cause mold or mildew growth. But the good news is that Licetto matte paint is safe to use on interior walls and ceilings in humid environments. It is water-repellent and washable after two weeks of the paint setting in meaning that it is resistant to dirt, moisture, stains, and scratches.

  • What is the difference between Classico and Licetto paint?

    Classico, a chalk-based paint, provides an ultra-matte, powdery finish. The chalk component makes it powdery, but it also makes it more susceptible to dirt and scratches. It’s washable but not highly scrubbable.

    Although Licetto also has a matte finish, it’s highly washable without developing shiny spots, making it the perfect alternative to Classico for high-traffic, wet, and commercial spaces. Unlike Classico, Licetto is a non-mineral paint.

    Choose wisely to fit your space’s unique needs!

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