Product Information

Explore our collection of products to meet any residential or commercial need

Fresco lime paint


Lime paint, a type of paint that has existed for thousands of years, is being made again in a traditional way by Pure & Original. Fresco lime paint is a 100% mineral paint, composed of quick lime and natural pigments. The final result is very authentic, matte and shows different shades and strokes. Available in more than 100 colours. Mold- and bacteria resistant.

More info

Marrakech Walls


Marrakech Walls® is a revolutionary, 100% mineral paint with the appearance of Tadelakt- or a concrete-like look and has a silky soft surface. Marrakech Walls® is ready mixed and easy to apply, even for DIY. Available in more than 100 colours. Mold- and bacteria resistant. More info

Classico chalk based paint


Classico chalk based paint is a professional, environmentally friendly, water- and chalk based paint. It results in a beautiful matte, luxurious and powdery velvet finish. Classico is washable and available in 140 gorgeous colors tinted with natural pigments only. Very suitable for walls and furniture (no wax needed), excellent adherence and coverage. More info

Licetto, Washable paint


Have you always dreamed of a beautiful, matte look on the wall, but are concerned about the durability of the finish? Perhaps you want to use your favorite matte color in a humid, wet room such as the kitchen or bathroom.

If so, then Licetto is a great solution! More info

Traditional Lacquer


Water-based lacquers, mainly used for doors, windows and baseboards, or as a finish on wood, are also a perfect finish to give a different and exclusive look to your walls. Our water-based Traditional Paint is especially suitable for walls, including those in bathrooms and kitchens. Pure & Original lacquers are heat-resistant, making them also a suitable paint for radiators.  More info

Carazzo floor paint


NEW! Carazzo universal floor-paint is an ultra-durable, silk-matte, water-based, floor paint but also an excellent finish for staircases and other high traffic surfaces like kitchen cabinet-doors, commercial projects, doors and more. No top coat required. Traditionally made with respect for the environment and safety of the users. More info

Finishing specials


Fresco lime paint, Marrakech Walls or Classico chalk-based paint on the wall is great, but how do you protect the paint against moisture and dirt?

Pure & Original offers different solutions with a wide range of finishing specials. This way you can use your favourite colour also in the bathroom or kitchen. Curious about the possibilities for preparing your wall or another surface?

More info

Pure & Original paints

Pure & Original Paints is an independent brand and 

is produced in a renowned and family owned factory, proudly producing paints to the highest, professional and environmentally friendly standard for more than 50 years. Products are developed with experience and care, followed by thorough testing before being offered to the customer.

Bespoke service:
The Pure & Original paints are tinted and mixed to colour in North America using 100% Pure & Original natural pigments. Paint can also be tinted to RAL colours and others!


USA online store:


If you are a professional painter, designer or architect, please contact us directly for information about our products, trade program or to place a commercial order. Our team is ready to assist you.


For information about  our Qualified Painters Program, please contact:

If you are seeking an installer to apply your P&O paint, please visit this link: Qualified P&O Painters.

Pure & Original Canada Dealers/Installers

To find a local dealer or installer please contact us

or go to the dealer's page.




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For questions about your order or information about Pure & Original paint in Canada, please email us at

Phone: 1888 292 1396

Hours: Monday - Friday 8:30 am - 5:00 pm EST


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