Our story

From a Belgian factory to your doorstep

Pure & Original paint is a family company located in Bruges, Belgium, proudly fabricating paint for over 70 years. Passion, knowledge, and craftsmanship are at the core of our business. By sourcing the best raw materials and minerals followed by thorough testing, our paints meet the highest standards for quality, sustainability, and environment. 


Take a look at the factory where our paint is created in a sustainable, authentic way or get inspired by our colors and projects.




14 years ago, in 2006, Pure & Original was started by Erwin Floor. Erwin and his wife built their own house, and their inspiration came from Belgian, rural homes. These houses had beautiful walls! Intense, dark colors, with a soft touch, and a beautiful grey flow and color shades.

After weeks of searching, this paint was found not to be available in the Netherlands. During a visit to Belgium, he discovered a small factory in Belgium that could fabricate the paint. So said, so done. A little later, the first pots arrived, and they could start painting. What a beautiful paint! The first stripes of Pure & Orginal were a fact.

Now, years later, the paint has been improved and expanded many times.

Pure & Original offers a wide range of wall paint, lacquers, floor paint, façade paint, and specials as primer and sealer. The best-known items are the Fresco lime paint and Classico chalk-based paint, but the Marrakech Walls is working on it's way up with its unique concrete look. Thanks to this wide range, there is an appropriate paint for every room!

The small factory in Belgium has to work hard to keep up with Pure & Original's big leaps forward. The beautiful products are currently available all over the world!  

Pure & Original paints

Pure & Original Paints is an independent brand and 

is produced in a renowned and family owned factory, proudly producing paints to the highest, professional and environmentally friendly standard for more than 50 years. Products are developed with experience and care, followed by thorough testing before being offered to the customer.

Bespoke service:
The Pure & Original paints are tinted and mixed to colour in North America using 100% Pure & Original natural pigments. Paint can also be tinted to RAL colours and others!



USA online store:  



If you are a professional painter, designer or architect, please contact us directly for information about our products, trade program or to place a commercial order. Our team is ready to assist you.

Email: info@pureoriginalcanada.com

For information about  our Qualified Painters Program, please contact: info@pureoriginalcanada.com

If you are seeking an installer to apply your P&O paint, please visit this link: Qualified P&O Painters.

Pure & Original Canada Dealers/Installers

To find a local dealer or installer please contact us

or go to the dealer's page.




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For questions about your order or information about Pure & Original paint in Canada, please email us at info@pureoriginalcanada.com

Phone: 1888 292 1396

Hours: Monday - Friday 8:30 am - 5:00 pm EST


Blogger program

Let us know who are your favorite bloggers. We have a blogger support program to help promote creativity and reward those who inspire us!


Dealers program

If you are interested in our dealers program,

please contact: helene.van.os@pure-original.com