Our natural ingredients

We strive to deliver one of the most eco-friendly, high-end paints in the market. Within every paint can and new color, you will find our commitment to sourcing and delivering the most sustainable and safe ingredients for our customers.


Our products are proudly defined by their natural ingredients and pigments. And where possible, we try to avoid unnecessary additives. Better yet, all of our paint products are vegan - without animal by-products and not tested on animals.


To better serve our planet, we aim to make our packaging as recyclable as possible for a successful delivery. Our paint cans are made of 100% recyclable steel with a recyclable label made of PET on top. Our packing material comprises usually of cardboard boxes and stuffed paper.

To limit printing, we offer all our brochures digitally upon request

Besides paint, Pure & Original also carries a wide range of tools like brushes and trowels. All tools are made of beech wood with an FSC hallmark and painted with a sustainable varnish. The bristles are a mix of synthetic and natural pig hair.

Pure & Original paints

Pure & Original Paints is an independent brand and 

is produced in a renowned and family owned factory, proudly producing paints to the highest, professional and environmentally friendly standard for more than 50 years. Products are developed with experience and care, followed by thorough testing before being offered to the customer.

Bespoke service:
The Pure & Original paints are tinted and mixed to colour in North America using 100% Pure & Original natural pigments. Paint can also be tinted to RAL colours and others!



USA online store:  



If you are a professional painter, designer or architect, please contact us directly for information about our products, trade program or to place a commercial order. Our team is ready to assist you.

Email: info@pureoriginalcanada.com

For information about  our Qualified Painters Program, please contact: info@pureoriginalcanada.com

If you are seeking an installer to apply your P&O paint, please visit this link: Qualified P&O Painters.

Pure & Original Canada Dealers/Installers

To find a local dealer or installer please contact us

or go to the dealer's page.




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For questions about your order or information about Pure & Original paint in Canada, please email us at info@pureoriginalcanada.com

Phone: 1888 292 1396

Hours: Monday - Friday 8:30 am - 5:00 pm EST


Blogger program

Let us know who are your favorite bloggers. We have a blogger support program to help promote creativity and reward those who inspire us!


Dealers program

If you are interested in our dealers program,

please contact: helene.van.os@pure-original.com