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Our story

From a Belgian factory to your doorstep

Pure & Original paint is a family company located in Bruges, Belgium, proudly fabricating paint for over 70 years. Passion, knowledge, and craftsmanship are at the core of our business. By sourcing the best raw materials and minerals followed by thorough testing, our paints meet the highest standards for quality, sustainability, and environment. 


Take a look at the factory where our paint is created in a sustainable, authentic way or get inspired by our colors and projects.




14 years ago, in 2006, Pure & Original was started by Erwin Floor. Erwin and his wife built their own house, and their inspiration came from Belgian, rural homes. These houses had beautiful walls! Intense, dark colors, with a soft touch, and a beautiful grey flow and color shades.

After weeks of searching, this paint was found not to be available in the Netherlands. During a visit to Belgium, he discovered a small factory in Belgium that could fabricate the paint. So said, so done. A little later, the first pots arrived, and they could start painting. What a beautiful paint! The first stripes of Pure & Orginal were a fact.

Now, years later, the paint has been improved and expanded many times.

Pure & Original offers a wide range of wall paint, lacquers, floor paint, façade paint, and specials as primer and sealer. The best-known items are the Fresco lime paint and Classico chalk-based paint, but the Marrakech Walls is working on it's way up with its unique concrete look. Thanks to this wide range, there is an appropriate paint for every room!

The small factory in Belgium has to work hard to keep up with Pure & Original's big leaps forward. The beautiful products are currently available all over the world!  

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