We strive to deliver one of the most eco-friendly, high-end paints in the market. Within every paint can and new color, you will find our commitment to sourcing and delivering the most sustainable and safe ingredients for our customers.

 

Our products are proudly defined by their natural ingredients and pigments. And where possible, we try to avoid unnecessary additives. Better yet, all of our paint products are vegan - without animal by-products and not tested on animals.

 

To better serve our planet, we aim to make our packaging as recyclable as possible for a successful delivery. Our paint cans are made of 100% recyclable steel with a recyclable label made of PET on top. Our packing material usually comprises of cardboard boxes and stuffed paper.

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To limit printing, we offer all our brochures digitally upon request

Besides paint, Pure & Original also carries a wide range of tools like brushes and trowels. All tools are made of beech wood with an FSC hallmark and painted with a sustainable varnish. 

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On top of that, we are very proud to mention that the factory is fully operated (100%) by solar energy, which makes it one of the leaders in the sustainable industry