Inspiration Collection 2017

We are very excited to present the "Inspiration Collection 2017" to you!

The colors associated with the brand are usually muted shades of grey, beige and white, which have been driven to perfection over many years. With this collection Pure & Original is showing it's colorful side.

The hidden gem of Pure & Original’s color collection are the bright colors – the jewel tones, the earth tones and the pale tones, with sophisticated nuances that are oh so difficult to achieve. By using only natural pigments,

this collection will reflect the colors in a richer and a deeper way than is possible with traditional paints made of synthetic color pigments.

This project shows that even the brightest colors of Pure & Original have a surprisingly calming effect.

Credits for the Inspiration Collection 2017: Creative Direction: Dagne Fargestudio Styling: Kirsten Visdal Photographer: Margaret de Lange Visual Manager: Iris Floor

English Translation: Shannon Marshall

The complete file with many inspiring pictures can be found on ISSUU

Pure & Original paints

Pure & Original Paints is an independent brand and 

is produced in a renowned and family owned factory, proudly producing paints to the highest, professional and environmentally friendly standard for more than 50 years. Products are developed with experience and care, followed by thorough testing before being offered to the customer.

Bespoke service:
The Pure & Original paints are tinted and mixed to colour in North America using 100% Pure & Original natural pigments. Paint can also be tinted to RAL colours and others!


USA online store:


If you are a professional painter, designer or architect, please contact us directly for information about our products, trade program or to place a commercial order. Our team is ready to assist you.


For information about  our Qualified Painters Program, please contact:

If you are seeking an installer to apply your P&O paint, please visit this link: Qualified P&O Painters.

Pure & Original Canada Dealers/Installers

To find a local dealer or installer please contact us

or go to the dealer's page.




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For questions about your order or information about Pure & Original paint in Canada, please email us at

Phone: 1888 292 1396

Hours: Monday - Friday 8:30 am - 5:00 pm EST


Blogger program

Let us know who are your favorite bloggers. We have a blogger support program to help promote creativity and reward those who inspire us!


Dealers program

If you are interested in our dealers program,

please contact: