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New York Times Magazine

We are very proud that Pure & Original's "Classico" chalk based paint is mentioned by designer Will Cooper (ASH NYC) in New York Times magazine as his favorite paint.

"I love that it's very powdery and really shows the strokes of the brush for that hand-applied finish.There's also more pigment used here in proportion to the solvents and additives, so it's a richer, deeper white that feels very refined."

Will Cooper (

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