Sea Moss

Classico chalk based paint.

Sea Moss


    Classico is a chalk based paint and creates a powdery, equal matte finish. Our chalk based paint has a great adherence and coverage, ideal for walls and furniture.


    Classico is made with respect for human and nature (VOC <30), all rich colours are made with mineral pigments only. Although Classico is washable, for high-traffic or high-moisture areas, we recommend finishing with Dead Flat Eco Sealer. This will give additional protection and is easily cleanable. Find more technical information under "product information".


    Theoretical coverage: 129 ft2 / 12 m2 per liter


    (coverage can vary depending on underground, application technique and dilution)

Pure & Original paints

Pure & Original Paints is an independent brand and 

is produced in a renowned and family owned factory, proudly producing paints to the highest, professional and environmentally friendly standard for more than 50 years. Products are developed with experience and care, followed by thorough testing before being offered to the customer.

Bespoke service:
The Pure & Original paints are tinted and mixed to colour in North America using 100% Pure & Original natural pigments. Paint can also be tinted to RAL colours and others!


USA online store:


If you are a professional painter, designer or architect, please contact us directly for information about our products, trade program or to place a commercial order. Our team is ready to assist you.


For information about  our Qualified Painters Program, please contact:

If you are seeking an installer to apply your P&O paint, please visit this link: Qualified P&O Painters.

Pure & Original Canada Dealers/Installers

To find a local dealer or installer please contact us

or go to the dealer's page.




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For questions about your order or information about Pure & Original paint in Canada, please email us at

Phone: 1888 292 1396

Hours: Monday - Friday 8:30 am - 5:00 pm EST


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please contact: