• Licetto is a practical wall paint with a matte appearance and yet highly washable. Licetto paint can be applied like any other traditional paint, either by roller, brush, or professional sprayer. We recommend diluting the paint with a maximum of 5% water.

    For untreated surfaces, we recommend the application of one layer of Pure & Original Wall Prim, followed by two layers of Licetto. 

    For painted surfaces, be sure to clean the surface well. Shiny surfaces need to be sanded till matte. After this, continue as explained for untreated surfaces.

    Highly absorbent or porous surfaces should first be primed with Wall Prim to reduce the absorption. Always read the datasheet before beginning your project.

    Theoretical coverage: 100 ft2 / 9 m2 per liter (coverage can vary depending on underground, application technique, and dilution). Our general color chart will give a reliable presentation of the color of Licetto.

Pure & Original paints

Pure & Original Paints is an independent brand and 

is produced in a renowned and family owned factory, proudly producing paints to the highest, professional and environmentally friendly standard for more than 50 years. Products are developed with experience and care, followed by thorough testing before being offered to the customer.

Bespoke service:
The Pure & Original paints are tinted and mixed to colour in North America using 100% Pure & Original natural pigments. Paint can also be tinted to RAL colours and others!


USA online store:


If you are a professional painter, designer or architect, please contact us directly for information about our products, trade program or to place a commercial order. Our team is ready to assist you.


For information about  our Qualified Painters Program, please contact:

If you are seeking an installer to apply your P&O paint, please visit this link: Qualified P&O Painters.

Pure & Original Canada Dealers/Installers

To find a local dealer or installer please contact us

or go to the dealer's page.




  • White Pinterest Icon
  • White Instagram Icon
  • White Facebook Icon


For questions about your order or information about Pure & Original paint in Canada, please email us at

Phone: 1888 292 1396

Hours: Monday - Friday 8:30 am - 5:00 pm EST


Blogger program

Let us know who are your favorite bloggers. We have a blogger support program to help promote creativity and reward those who inspire us!


Dealers program

If you are interested in our dealers program,

please contact: